Place-Based Out-of-Home Advertising (OOH)
Make Every Moment Count with Place-Based OOH
You need marketing that influences decisions where purchases are made. Place-based out-of-home advertising (OOH) gets national or region-specific campaigns into bars, gas stations, retailers, restaurants, restrooms, and other targeted locations.
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The Advantages of Place-Based Advertising
Right Time, Right Place
Influence audiences in moments where they are naturally open to suggestions and able to take action.
Tactical, Targeted, Trackable
Deploy hyper-local or region-specific campaigns to boost visibility and provide rapid scalability.
High Impact, Low Waste
Gain repeated exposure, maximize reach, and increase frequency with exceptional return on ad spend.
Bringing Place-Based OOH to the People
Meet your customers in their moments of decision-making. That can be at the pump, in store aisles, grabbing a bite to eat, riding the bus, or anywhere your brand naturally aligns with their routines.
C-Store and Gas Stations
Reach commuters and shoppers with pump toppers, window clings, wrapped ice coolers, and branded Amazon lockers.
Bars and Restaurants
Create brand buzz using bathroom advertising, table tents, coasters, and on-site digital screens.
Ski Resort Advertising
Your brand, their undivided attention. Engage a captive audience of active, high-value consumers for minutes at a time.
Retail and Grocery Stores
Shape purchasing decisions using shelf hangers, cooler clings, and in-aisle displays.
Guerrilla Advertising
Engage customers using unconventional, high-visibility tactics like chalk stencils and building projections.
In Our Clients’ Words
FPO: Momentara helped us rethink our entire approach to place-based advertising.
Senior Director of Marketing, National Beverage Brand
FPO: Their team made execution feel effortless.
Senior Director of Marketing, National Beverage Brand
FPO: From creative to compliance, they handled every detail of our campaign.
Media Strategy Lead, Consumer Packaged Goods Company
The Must-Haves for High-Impact OOH
Within brick-and-mortar retail, your closest customers are your most important customers. Local store marketing wins your block, street, and neighborhood by tailoring messages to those nearest your address.
Experience Across Environments
We know the nuances of OOH placements and how to make your brand stand out within the environment.
Full-Service Execution
Strategy, creative, installation, and auditing—Momentara handles it all for you with accuracy, consistency, and compliance.
Tailored Campaign Planning
We develop location-based strategies that align with your brand goals, target audience, and regional needs.
Scalable Deployment
Whether you’re in a single state or have 5,000 stores nationwide, deploy campaigns efficiently and maintain absolute brand consistency.
Performance-Driven Mindset
Momentara provides audits, photos, and reports that prove campaigns engaged and activated customers.
Creative Adaptation
We tailor your brand elements and campaign message to fit each format, delivering maximum impact.
OOH Precision Powered By Technology
Our field-proven technology brings certainty and accuracy to location-based advertising. It shepherds OOH campaigns through every stage, including planning, compliance, approvals, activation, and performance tracking.
Learn More About Our ApproachGeo-Targeted Planning Tools
Zero in on high-impact environments that match customer behaviors to specific environments and campaign performance goals.
Dynamic Campaign Dashboards
Gain real-time visibility into campaign status, site approvals, production progress, and installation timelines.
Customized Kit Configuration
Use hyper-detailed store profiles to ensure the right assets arrive at the right locations—on time, every time.
Proof-of-Performance Reporting
Validate the accuracy of each placement and installation with detailed audit reports and images.
Proof of Execution Tools
Auditing and compliance reporting tools provide certainty that ads were deployed accurately and installed correctly.
Location-Based Advertising by Momentara
FAQs
About Place-Based Out-of-Home Advertising
How is place-based OOH different from traditional OOH?
With place-based OOH, you choose the types of locations where you want messages to appear. Typically, these are the places where moments of decision occur, such as stores, restaurants, or fueling stations. Conversely, traditional OOH appears where city ordinances or traditional OOH companies think your message should appear.
Can you manage regional and national campaigns?
Yes. Momentara manages every aspect of region-specific campaigns and nationwide rollouts.
What types of creative can be used in place-based campaigns?
Momentara supports a wide range of creative executions, from static print and tabletop ads to digital screens and street teams.
Do you provide proof of placement or campaign tracking?
Yes. We provide audits, photo documentation, and post-campaign performance reporting.
Can you help with creative development?
Yes. Our award-winning, in-house creative team develops or adapts assets to work seamlessly across different venue types and formats.
How long does it take to launch a campaign?
It depends. Typically, campaigns can be launched in as little as three to six weeks.
Which industries benefit most from place-based advertising?
Consumer packaged goods (CPG), quick-serve restaurants (QSR), retail, beverage, entertainment, and automotive brands are all frequent users of place-based advertising. It’s also an excellent choice for public-safety and public-health messaging.
