Building owners and operators are often pressed for time. There’s more to do than the hours in a day allow. Maintaining the property and keeping it looking suitable for your customers can be a full-time job in itself.
In this current market, building owners/operators need to be creative. This is especially relevant for the commercial office and retail space. They are facing tightening budgets and decreasing lease demand.
Good news —there is hope in the search for new revenue streams for your property. It’s called venue marketing.
Venue Marketing Explained
With venue marketing, you rent marketing spaces within (and outside) your facility as ad spaces. In its simplest form, you’re selling billboard space. But what venue marketing actually does is to turn unused spaces into revenue-generating real estate.
As the facility owner/operator, you determine when, where, and which promotions are posted. That means you never have to fear your facility looking like a NASCAR vehicle. Your branding or space design is always the dominant visual identity. Owner/operators even get to dictate if they want to rent out wall space, or just allow table tents and coasters. There are lots of options, so you can always find the right fit.
Oh, and never be concerned about competitors entering your space. Credible venue marketing partners never allow competing brands to advertise on your property. In fact, they intentionally steer clear of your industry. The focus is on non-related products and services that align with your daily visitors’ demographics. In fact, locations that provide situational context to a product are highly desirable. Brands love capitalizing on customers who are in a moment of opportunity. That’s when a marketing message, audience need, and opportunity to purchase/engage all align.
Whether you are looking to boost revenue or pay for space upgrades, venue marketing is a compelling option.
The Top Three Reasons to Rent Marketing Space
1. Increase Your Revenue
Let’s begin with the easiest and most beneficial — cash.
There are several unadorned places within your building that people access every single day. Selling venue advertising in those spaces allows you to bring in bonus income without doing work at all. Out-of-home marketing companies like Momentara pay to put their ads in your spaces. These companies do all the work for you. They create the contracts, find renters, and place the materials. The only thing you do as the facility owner/operator is cash the checks.
2. Improve Your Facility’s Appearance
Venue marketing advertisements add a sleek, creative decor to your space. It adds professionally designed graphics and containers to your otherwise dull, blank walls. Your venue marketing partner will ensure that you love the style and design of the ads placed in your space.
Pro-Tip: As the facility owner/operator, you ALWAYS have control over what gets advertised in your building. You can refuse any campaigns for any reason. It is your building and your rules.
3. You Don’t Do Any Work
Did you catch the part about your venue marketing partner doing all of the work? It’s true.
When you engage venue advertising, you simply sign a contract that makes designated spaces available. Everything else, including installation, takedown, swap out, and any other necessary tasks, is handled for you.
Popular Venue Marketing Locations
Venue marketing can work in almost any space that attracts a large group of people daily.
Here are the most conventional venue marketing locations:
- Bars
- College Campuses
- Convenience Stores
- Corporate Campuses
- EV Charging Stations
- Gas Stations
- Ice Box Locations
- Outdoor Walls
- Restaurants
- Rest Areas/Service Stops
Ready to Improve Your Facility Revenue by Renting Marketing Space?
Capitalizing on venue marketing is only one aspect of in-the-moment marketing — a strategy created by Momentara. We turn in-store, out-of-home, and event promotions into useful touchpoints that sync with the customer’s routines to encourage behaviors. The Momentara approach makes marketing messages a welcome, impactful, and natural part of the customer’s day.
Whether your needs are focused on renting marketing space or if you’re intrigued by the omnichannel opportunities offered by Momentara, we invite you to reach out. We bring you the technology, experience, production, scale, resources, and national presence to build certainty and programmatic success.
