MINNEAPOLIS, MN — May 28, 2026 — Momentara, a national leader in experiential and in-the-moment marketing, today announced the appointment of Julie Rodgers Vargas as Chief Executive Officer.
Vargas succeeds Jeff Griffing, who is retiring after a decade of transformational leadership.
Vargas joins Momentara from Avery Dennison, where she established a distinguished track record of driving large-scale growth in intelligent labeling solutions, optimizing operations, and leading complex business transformations across multiple industries. Her expertise in scaling organizations during periods of significant expansion will centralize Momentara’s efforts as it expands its footprint across in-store marketing, out-of-home (OOH) advertising, and live events.
“Julie is an exceptional leader with a proven track record of driving growth and operational excellence,” said outgoing CEO Jeff Griffing. “Her experience navigating complex business transformation will be invaluable as Momentara continues to expand its market footprint. I am entirely confident the company is in excellent hands.”
“I am honored to lead Momentara at such a pivotal moment in its growth trajectory,” said Vargas. “The company’s unique combination of innovative technology, strategic creativity, and robust logistics perfectly positions us to serve the country’s leading brands. I look forward to building on this incredible foundation and driving measurable value for our customers.”
About Momentara
Momentara helps leading brands reach customers at key moments of opportunity. The company delivers omni-channel, in-the-moment marketing solutions across in-store marketing (POP), out-of-home advertising (OOH), and experiential events. Momentara proudly serves more than 40 Fortune 500 brands across 90,000 retail POP locations and 40,000 digital OOH locations nationwide.
